Let the dogs bark!

Nothing could have been more exciting for a child in late 80s, when a dad said, ‘let us go and have an ice cream!’. This was all the more true for a small town like Changanacherry in Kerala where entertainment still meant going across to your neighbour’s house and play with your friends in their backyard instead of looking at a digital screen and searching for happiness in the incessant number of reels on the social media that keep us jailed in the Boolean world.

The shop where we got ice cream was a tiny room, roughly a ten-by-ten square. They had only three types of ice creams there, a cup, a ball, and a chocolate stick, all in Vanilla flavour. That itself was like heaven for people in that small town. This was when dad came up with an idea of a full-fledged ice cream parlour in Changanacherry. 

The shop was to sell more than fifteen flavours of ice creams and even more interesting were the sundaes which were a mix of flavours served in fancy glass bowls laced with syrups and other accompaniments like caramelized nuts, Tutti Frutti, cherries and what not?! Brilliant idea for those times. 

We are talking about more than three decades in the past. A business model such as this, obviously needed significant investment. Dad presented his vision to his known circle. Soon, two groups of opinion makers were formed, one that fully supported him and the other vehemently opposed him. The resistance was quite stiff that he had to use his entire charisma to pacify them. Many remained unconvinced and continued to discourage him from proceeding further. 

Dad was one of the most optimistic people I had ever come across in my life. He heard everyone, weighed all pros and cons, and went ahead with the decision to launch the business and called it Adens with a tagline that read, 'A Sweet Den for All'. That was how on 22 December 1991, history was written in the small town of Changanacherry where the people of the town witnessed a brand-new experience of exciting their taste buds with variety of ice creams! 34 years later, the business still stands tall even though dad now oversees the operations from heaven as my brother runs the show. 

Many years after Adens was launched and running as one of the biggest success stories from that part of the world, one day I asked dad how did he overcome the resistance from many people during the planning days. His answer was a simple yet powerful proverb.

Let the dogs bark, but the caravan moves on...

God bless his soul!